Canfield Lane Hospitality
Innovative and Performance Driven
Expertise | Ingenuity | Integrity
Services
My services are customized to meet the specific needs of each client.
I work collaboratively throughout the entire process and guarantee measurable results.
About
Sales and Marketing Strategist for the hospitality industry- hotels, corporate housing, and travel companies.
BUILD IT BETTER
Firsthand experience in a number of disruptive and unexpected events resulting in significant downturns. Each time, successfully navigated a way forward to get business back to profitability.
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Senior Level Sales and Marketing Executive with a contemporary and innovative mindset and over 25 years of experience in complex markets including New York City, Washington, DC, and Atlanta. Experience in boutique, mid-size, resort, and major convention hotels and in multiple tiers including life-style, upper upscale, and luxury.
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Marketing expertise delivering campaigns, initiatives, and promotions to create awareness, support sales, and drive revenue for Leisure, Business Travel, Group, and F&B for top independent hotels and companies: Ritz-Carlton Hotels & Resorts, Rosewood Hotels & Resorts, Morgans Hotel Group, Omni Hotels & Resorts, Kimpton Hotels, Leading Hotels of the World and JetBlue.
Services
My services are customized to meet the specific needs of each client. I work collaboratively throughout the entire process and guarantee measurable results.
Sales - Top Line Revenues
Creative Solutions during Significant Downturns
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Generating Revenue, Developing New Revenue Streams, Creating Client Connections
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Leveraging Technology to increase revenues, convert more business
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Phased Sales Strategy - Leisure, Business Travel, Catering, Group
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Optimizing Sales Deployment
Projects
Short term Engagements to Help Create a Framework for Driving Revenues
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Market Research, Competitive Analysis, Business Plans
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Vendor Management - CRM, Social Media, PR, Ad Agency, Web Site Platforms (TravelClick, Cvent, Google SEO, SEM)
Marketing
Expert Guidance-Communicating Unique Value and Beliefs with Targeted and Integrative Campaigns
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Building Customer Confidence and Trust
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Rebranding, Repositioning with changing Market Conditions
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Creating Awareness, Supporting Sales
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Advertising, PR, Social Media
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Online Presence: Copy, SEO, SEM
Testimonials
I was impressed with Beth’s ability to come in and quickly analyze our hotel positioning, segmentation mix and sales deployment needs, then assist us in developing the right solutions in the form of strategy and tactics. She then rolled up her sleeves and led by example doing the activities required to achieve the desired results. Beth has a relentless drive to succeed and I would recommend her to oversee any hotel sales and marketing challenge you may have.
John Visconti
Beth is an asset - one of those very rare, excellent people who understand hotel sales, marketing and business in general. Her knowledge encompasses all facets, she is results oriented, converses intelligently, writes beautifully with great follow up, and charms on any level from the top tier down. She is diligent, elegant, and has a sense of humor.
Jody Merl
Contact
Beth Searls, Principal
Clients
